Targeting Tips for Entrepreneurs

Grant Stousland earned his MBA at Concordia University of Mequon, Wisconsin, in 2015. Currently a business management instructor at Madison College, Grant Stousland teaches management techniques and business communication and maintains a high level of interest in entrepreneurship.

When starting out as an entrepreneur, a few tips can lead you to potential success. Defining your market is key and narrowing down your market can increase your chances of success with your new business. For example, if you establish a business that sells a certain product, you will need to ensure you are targeting the correct age group to enhance your results.

To reach out to targeted individuals, social media is a useful tool. However, it's all about how you market your business, as overdoing it can push potential customers away. According to SurePayroll, the most effective times for posting on Facebook are between 1 p.m. and 4 p.m., as these result in the most average click-throughs. The least effective times to post on Facebook are on the weekends, before 8 a.m., and after 8 p.m.

About Grant Stousland

Technology entrepreneur Grant Stousland has served since 2009 as president and CEO of Gaming Informatics in Madison, Wisconsin. As head of Gaming Informatics, he oversees a software and services company that provides IRIS, an enterprise resource planning (ERP) platform developed specifically for gaming industry organizations ranging from casino operators to state regulatory agencies. Grant Stousland and his experienced staff perform such services as floor audits and business process analysis, while working closely with clients to develop custom software solutions and bespoke IRIS modules designed precisely to meet their unique needs.

Complementing his role with Gaming Informatics, Grant Stousland holds positions as an instructor and member of the Advisory Board for the Business Management Department at Madison College. He teaches several courses, including Organization and Ethics, Business Communications, and Project Management.

Earlier in his career, Mr. Stousland acted as founding president of The MJ Grant Company. Over the course of more than 15 years directing the business, he built it into a manufacturer and supplier of licensed clothing and accessories for both domestic and international retailers.

Grant Stousland received a BBA in finance and investment theory from the University of Wisconsin-Madison, and in 2015, completed an MBA in business management and marketing at Concordia University Wisconsin. Within the community, he helps support youth enrichment opportunities as a member of the Executive Committee for Boy Scouts of America Troop 420.